Gear Up for Black Friday Cyber Monday and Holiday Haul Campaigns
Maximize sales potential with up to 10x GMV uplift*
Take your sales to the next level by registering your products for TikTok Shop’s biggest shopping events of the year!
*Source: TikTok Shop internal data, achieved by the top 100 products’ total sales during the 2023 Black Friday campaign, compared to the campaign baseline (10/20/23-10/26/23)
Register your products for the Black Friday Cyber Monday and Holiday Haul campaigns
Head over toSeller Center > Marketing > Campaignsto checkout the product and content campaigns available to you.You may be eligible to participate in one or more types of product campaigns.
Co-Funded Product Coupon
Eligible sellers join forces with TikTok Shop to co-fund a coupon for registered products to drive traffic and engagement. Additionally, registered products enjoy extra visibility and placement within the event landing page.
How Co-Funded Coupons Work on TikTok Shop
Products approved for this campaign will be eligible for up to 20%-30% discount on orders of $69 or more, with the maximum discount capped at $30. TikTok Shop will cover 50% of the discount, with sellers funding the remaining 50%, based on the campaign sale price they set.
In order to participate:
- Campaign sales price equal to or lower than the lowest historical price in the past 30 days.
- Seller funds campaign sales price discount and portion of the co-funded coupon.
- Shop Performance Score (SPS) of >2.5 or new sellers with no established SPS yet.
Co-Funded Product Discount
Eligible sellers will be asked to offer a discount and TikTok will co-fund an additional discount on top of the campaign sales price. Registered products enjoy increased visibility, and shoppers may also see strikethrough pricing and product tags.
How Co-Funded Discounts Work on TikTok Shop
Only selected products are eligible to participate in this campaign. Sellers provide a discounted Campaign Sales Price, with additional direct discounts funded by TikTok Shop. Products must meet specific criteria based on tier:
- Silver Tier: 10–15% off retail, aligned with the lowest price in the past 30–60 days.
- Gold Tier: 15–20% off retail, aligned with the lowest price on TikTok Shop in the past 30–90 days.
- Flash Sale: 20–30% off retail, aligned with the lowest price in the past 90–365 days, with a campaign reserve stock of 500+ units per SKU.
Please review the details of each sub-campaign to access specific requirements and benefits, which may be subject to change.
In order to participate:
- Shop Performance Score (SPS) of >2.5 or higher or new sellers with no established SPS yet.
Registration is easy
- Manual Registration
Register products individually and take advantage of the prefilled pricing to make it easier to meet the campaign criteria.
- Bulk Registration
To scale product registrations across your entire catalog or for subsets right from Seller Center use bulk registration option which allows you to add products in batches.
- Excel Upload
Work offline and upload to Seller Center. Sellers need to pay attention to ensure their products are meeting the campaign criteria to reduce errors in registration.
Registered? Now let’s get ready to promote your products
- Setup affiliate samples and commission.
Once you’ve registered a product, you will be prompted to provide free samples and set commission to incentivize affiliate marketing to drive traffic.
- Connect with creators from the Affiliate Center to produce compelling content and expand reach.
Choose the right creators for your business needs to help you boost content creation and drive meaningful traffic for your products. Additionally, be sure to approve sample requests in the Affiliate Center.
- Participate in content campaigns.
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- Participate in Shoppable Videos and LIVE campaigns to win rewards.
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- Remember to tag videos with hashtags #TikTokShopBlackFridayand #TikTokShopCyberMonday to boost visibility from November 13 – December 2.
More Resources with Insider Tips
Check out the recordings for the webinar series: Insider Tips to Winning TikTok Shop Holiday Campaigns
🟢 Part 1: Introduction to Black Friday Cyber Monday and Holiday Haul Campaigns.
🟢 Part 2: Best practices to prep your shop and your content for the holiday season.
Improving Product Detail Page (PDP) quality and participating in BFCM is crucial to holiday success
- Best Practice: Make PDP improvements prior to campaign registration!
This ensures that products intended for campaign participation show up as needed.
- Need to make changes after registration?
Check outthis guide to understand which PDP attributes and SKU variants can still be edited, depending on your product’s registration status and the type of campaign.
- To fix errors caused by a PDP or SKU change
If you see a SKU error, you must withdraw the PID and register your products again before the registration deadline.
FAQs
- Should I register for both the Co-Funded Product Discount Campaign and the Co-Funded Product Coupon Campaign?
Yes! There are a couple of reasons you should register for both:
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- The Co-Funded Product Discount Campaigns have limited budget which could be exhausted before the campaign ends. If the budget runs out, your product will revert back to the original list price (retail price). Registering for both product campaign types ensures your products will continue to show the campaign price and may be eligible for TikTok Co-Funded Coupons if the Co-funded Product Discount Campaign budget runs out.
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- Only certain products are eligible to register for the Co-Funded Product Discount Campaign, so you’ll want to register all products for the Co-Funded Product Coupon to receive the maximum benefits.
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- Depending on the product campaign, the Co-funded Product Discount may apply to all customers or just returning TikTok Shop customers, while the Co-funded Product Coupon will cover all customers to maximize reach . This may vary in the future, so please refer to the campaign details.
- Can Seller Promotions work during the Campaign period?
Some do! The campaign sales price will override seller Product Discount and Seller Flash Sale, but the seller LIVE Flash Sale and Creator Flash Sale will override the campaign price.
Also, the campaign sales price can be stacked with Seller Coupons and Gift with Purchase.
- How do discounts or coupons affect my product when it is registered for multiple campaigns?
While each campaign has its own campaign price, only one price will be active and visible to shoppers when the same product is part of multiple campaigns. This means either the co-funded coupon or the co-funded product discount will be active.
If a product has both a co-funded coupon and a co-funded product discount, the price comparison logic applies: the more favorable price between the co-funded coupon’s campaign sales price and the co-funded product discount’s post-discount price (including campaign price and platform incentive) will prevail.
If both are co-funded product discounts, the one with a lower discounted price will take effect.
