The “fashion system,” which includes the business of fashion as well as the art and craft of it, as well as not only production but also consumption, is a larger social and cultural phenomenon that includes the fashion industry. In…

Today, the majority of people wear what might be called “world fashion,” a condensed and extremely affordable version of Western clothing, frequently consisting of a T-shirt and pants or a skirt. In addition, there are numerous smaller, more niche fashion…

All forms of media are crucial to the marketing of fashion. In the latter half of the 18th century, specialised fashion magazines first appeared in France and England. Fashion periodicals like the French La Mode Illustrée, the British Lady’s Realm,…

In addition to retailers (like fashion buyers), fashion designers and manufacturers also market their products directly to consumers as well as to the media (fashion journalists). Parisian couture houses started providing their clients with private viewings of the newest trends…

For businesses that do sell their own products at retail, product compatibility with their own customer base is of utmost importance to marketers. Marketing includes promotional activities like print and other media advertising at both the wholesale and retail levels…