Formula 1 racing, once a playground for the elite and privileged, has undergone significant shifts in recent years. Today, its mission to promote diversity and inclusion is reflected in both the racetrack and the fandom, with initiatives such as F1’s “We Race As One” program paving the way for greater equality in the sport. Yet, these efforts extend beyond the circuit. In the realm of merchandise, the F1 diecast industry has been revolutionized, transforming not only the way fans engage with the sport but also its commitment to diversity and inclusion.
Take, for example, the F1 Diecast 2022 collection, launched as part of this commitment. It’s a comprehensive series of scale models representing every team and driver on the grid. This F1 car model collection breaks the barriers of exclusivity once associated with the sport. Now, anyone can own a piece of their favorite team or driver, fueling their passion for the sport, regardless of their background.
Furthermore, the F1 diecast industry is now seeing an increasing number of models being produced by a diverse range of creators from different backgrounds, reflecting the sport’s move towards greater inclusivity.
Inclusion in the F1 world isn’t just about the drivers or the teams; it’s about the fans as well. These F1 diecast models serve as a tangible reminder of the sport’s ongoing commitment to diversity and equality. They provide fans with an opportunity to feel included, to own a piece of the Formula 1 experience, no matter who they are or where they come from. As Formula 1 continues to race ahead, it’s clear that the sport isn’t just about speed and adrenaline. It’s also about breaking barriers, promoting inclusivity, and ensuring that everyone, from the drivers to the fans, feels welcomed in the world of high-speed racing