PPC, or pay-per-click, is a low-cost advertising approach that has grown in popularity on the Internet. You only pay for these advertisements if someone clicks through to your site, so you’re not wasting money on those who read them but aren’t interested in your product. You also get to choose the rate for each click. This provides you complete control over your budgetary allocation.
1. Start small
Start small with your campaigns unless you’re dealing with someone who has PPC experience. Managing many advertising and budgets may be perplexing, and it’s simple to blow hundreds of dollars in a single day or two if you’re not attentive.
We recommend starting with one Google Ads campaign. This is one of the most popular platforms since it may get your company listed in the results of the world’s largest search engine. Furthermore, tracking your metrics is considerably easier if you only have one campaign running. As you get experience with PPC marketing, you can add more campaigns to the mix.
2. Be specific
Many times, small businesses with no PPC experience establish PPC ads using broad keywords in the mistaken belief that this will boost their chances of reaching more clients. This is not just a waste of time, but it also offers a poor return on investment.
Use as many particular keywords as possible in your PPC advertising. Instead of targeting people who search for “restaurants in Pennsylvania” (which is likely to have a high cost per click), target people who search for “Italian restaurants in Harrisburg.” This not only saves money, but also ensures that the individuals who encounter your ads are looking for small business ppc advertising like yours.
3. Use strong language
Don’t worry, we’re not discussing adult or objectionable language. Instead, we’re discussing language that grabs people’s attention.
Wishy-washy headlines produce wishy-washy ROI, but powerful, dynamic headlines produce strong, dynamic outcomes. If you’re unsure whether your headline is intriguing, consult with some trustworthy coworkers, friends, family members, or mentors. If you can’t decide between two headlines, try an A/B split test to see which one performs better.
4. Use geographic keywords
Geotargeting all of your ads and using language appropriate for your area is one of the best strategies to maximise your small company PPC spend. Instead of just identifying the city in which you live, use specific neighbourhoods. People from out of town may not recognise them, but are they actually a member of your demographic?
5. Include clear calls to action
You want your PPC prospects to do something particular, therefore don’t be afraid to say so! PPC advertising are frequently ineffective because they lack a clear call to action.
One action (sometimes done again) is all that is required. As a result, your prospect will not have to worry about what to do next.